The premieres of major theatrical productions have also become less sensitive to the weather. David Tennant's Hamlet, an undoubted highlight of 2008, opened in Stratford in August, forcing some critics to interrupt or delay planned holidays. One reason for the summer premiere was Tennant's Doctor Who filming schedule: the TV and film industries generally take a summer hiatus, which often results in big July and August openings in the theatre. David Hyde Pierce, Whoopi Goldberg, Jeff Goldblum and Rachel Weisz have all debuted in the West End in the summer months, a spell that producers might until recently have dismissed as a wasteland.
Read the entire article: http://www.guardian.co.uk/tv-and-radio/2010/jul/28/sherlock-culture-silly-season